Chinese Market Analysis

1. Introduction In recent years, some contrasted retailers affirm operated in China successfully. A goodness example of it is carrefour. To have a go at it how to crossroad succeeds, this report will analyse it. The report includes 4 parts. At first, it introduces hybridisation simply. The second is the analysis of the Chinese retail securities industry environment and SWOT of crossbreeding. Thirdly, report will label Carrefours grocery storeplaceing strategies. Finally, it makes recommendation on whether the Chinese market is a suitable destination for Carrefour. 2. Introduction of Carrefour Carrefour is a grocery retailer of France which is the second orotundgest retailer in the world. It has operated 13 years in China. Nowadays, it own 79 hypermarkets, 200 whiz supermarkets and 8 discount stores in 31 Chinese cities. The sale of Carrefour is the unfitgest in the all of foreign capitals in Chinese retail market (Chen, 2007). 3. The Analysis of Chinese Retail food market Environment and SWOT of Carrefour 3.1 Social Economic Environment Analysis due to the debased development of Chinese economy, sights income also had a rapid development. Figure 1 shows the per capita annual fluid income in China during the last decade. (source: National Bureau of Statistics of China, 2008) concord to the reckon 1, Chinese people had more than disposable money.

Therefore, their buying cause has become stronger and stronger which means people can return more money satisfying their needs (Baidu, 2008). It make Chinese retail market has prospect to sell more products. On the o ther(a) hand, the rise of income leads consu! mers demand increase (Lu, 2007). It brings a big challenge to Chinese retail market. They need submit not only good product, but also good helping to consumer which will increase their cost. Taking one with another, the increase of peoples income is a good thing to Chinese retail market. To Carrefour, there is a massive potential market in China. The increase of peoples income brings a big opportunity to...If you want to get a full essay, enact it on our website: OrderCustomPaper.com

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