Coca Cola

London College Of Business Subject : date : Subimtted by : Submitted to : College ID: break up : congregation : Module : Session : Submission Date : rule book rate : Business and Marketing Strategy Individual Assignment Muhammad Ahsan Riaz Dr.Wang Hui 130479MAR MBA (Finance) A CM 706 April 2011-April 2012 7th July 2011 2085 1 INTRODUCTON Coca booby is a guide Soft Drink manufacturer in the world, selling 1.3 billion beverage servings worldwide every day. operating(a) from its head billet in Atlanta America, it started its world(prenominal) business in 1919 and at one time operating in much than 200 countries offering more or less four hundred beverage products worldwide. Its red and white trade patsy is the worldwidely well-known brand symbol. The aim of this report is to hold out the Environmental issues affecting Coca Colas global trade strategy, relevant threats and opportunities. Global Business and Marketing practices of Coca Cola and exercis e of relevant analytical techniques. Q1) Provide the detailed assessment of the environmental issues affecting Coca Cola global business and marketing Strategy. Given guidance in terms of opportunities or threats they whitethorn pose for the company in the future.

Ans1) Since Coca Cola started its global operations, it has received lots of criticism for its production procedure and gloomy environmental record. It has recently made lots of efforts to combat this issue. For example, in India there is a lot of criticism about raw(prenominal) materials humans utilize in manufacturing process? It is believed that w ater being used by Coca Cola contains pestic! ides like DDT, caustic spread out and chlorpyrifos and other dangerous chemicals. The Case Study conducted by CSE in 2003 revealed that Coca Cola India has pesticides remains of 30 times oer European Union regulations while similar test conducted in US found no traces of such chemical. David Cox, Cokes Hong Kong-based communications tutor for Asia, accused Sunita Narain, CSEs director, of brand jacking using Cokes brand...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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