'Integrated Case Study: Bandon Group, Inc. Essay\r'

'This wallpaper is the continuation of Bandon congregation Inc. coordinated case study. This intermit of the case study mines feasibility of an ERP system at Bandon Group and evaluate alternative ERP and CRM packages for Bandon Group and sterilise recomm prohibitations for a solution which will meet their call for. clapperclaw 8: Determining the feasibility of an ERP system\r\nFrom the interpretation of the executive managers of the contri preciselyions, it is pretty clear that Bandon Group has encountered great(p) challenges with the authorized IT situation. M whatsoever of the issues discussed possibly will be solved by restructuring and re- engineering the organization, the business ferment and by placing the legacy systems with an ERP system. ERP provides the backbone for an enterprise wide discipline system. A primary benefit of ERP is easier gravel to reliable, incorporate schooling. A related benefit is the elimination of pleonastic data and the rationalizati on of processes, which result in firm cost savings (Lau, 2003).\r\nFrom the case study, we have knowing that the co-owners argon requesting eBusiness know-hows, on-demand reports that generates electronic reports, the need to deal out for more reading for tactical and strategic anxiety, the need to order business process and the need for more targeted merchandising (Sumner, 2005). The dilemma was to decide whether the system should be centralized or decentralized. The carrying into action of the CRM software systems in the divisions were decentralized and the division mangers were seeking better management information further they were encountering data relational conundrum. In general, when we look at the current IT situation especially the use and slaying of CRM and OMD application, it is intolerable. The problem get worse when the caller-out plans to str etc. forth its business with the existing situation. The answer for Bandon Group should go aft(prenominal) and EPR solution absolutely is yes.\r\nThat would be my recommendation. Basically ERP fulfillation requires organizations to re-engineer their key business in fundamental ways and restructuring the boilers suit organization system because the ERP is there to address business issues and to place the company in a better competitive environment and position. Kumar (2010) emphasize that managers must(prenominal) conduct a feasibility study of the current situation to assess the organization’s needs by analyzing the availability hardware, software, database ad in reside computer expertise and make the decision to lend oneself ERP where integration is essential. To decide whether Bandon Group should purse for ERP solution, we should reckon the benefits of implementing ERP. As Sumner (2005) outlines the benefits. Some of the main benefits ERP he mentioned. ERP maximizes throughput of information\r\nMinimize response time to clients and increase interaction with nodes, Increase interaction crosswise the enterprise,\r\nImprove on-time delivery,\r\n sign on direct operating expense,\r\nIncrease interaction with suppliers, etc.\r\nWhen we come to the Bandon Group practical case, integration problem was critical for all divisions. Some of the areas that ERP overcome are: Coordination: after implementing ERP, it has been confirmed that ERP has the ability to go for coordination across business functions. Database: by implementing ERP, it is possible to integrate data so that data will have the aforementioned(prenominal) meaning across multiple functions. Process: after implementing ERP, it has been realized consistent business processes which are found upon an information model. Information: Pursuing ERP makes real-time information consistent Information system: ERP has enabled stand-along systems to become integrated systems.\r\nOnce again, it is my recommendation to Bandon Group to purse CRM solution. the like ERP, it is an integrated approach to managing relationships by focusing on client retention and relationship development (Chen and Popovich, 2003) and CRM initiatives increases competitiveness. Adding to their notes, they give tongue to that CRM offers customization, simplicity, and convenience for completing transactions, regardless of the channel use for interaction. Sumner (2005) share their idea. The main characteristics he distinguished CRM facilitates node contact and call list management,\r\nIt maintains information on client contacts in a database and forecast customer’s needs, It organizes market campaigns,\r\nEnables queries to a product market database, Delivers on-line systems that enables customers to configure products on-line, Handles customers’ services.\r\nIt my recommendation to Bandon Group to implement EPR firs and CRM follows because ERP provides CRM software. Conceptually, ERP covers all the basic business process but CRM systems focus specifically on processes at the customer interface (Schubert, 2010). The current situation at Bandon Group is not limited to customer relationship or the problem of Bandon Group is not limited to lose of sales and marketing data, the billing system, web enabled support system, better invoice or the integration of the software but the company and its process need overall business restructure and re-engineering because that is all about ERP.\r\n timber 9: Determining ERP/CRM design issues\r\nBusiness treat workloads are among the most demanding workloads in the enterprise. These include transactional workloads reflecting the â€Å"engine” of a business’ orders and sales, ERP workloads for managing workflows, and CRM for managing customer relationships and decision management solutions. These workloads need to be available to end users, end customers, and business partners. To achieve that goal, they are typically back up by a combination of hardware characteristics, much(prenominal) as built-in reliability and scalab ility features, and software characteristics, much(prenominal) as system management and support for superior availability. In light of this, my recommendation of ERP and CRM packages for Bandon Group would be implementing Microsoft dynamics CRM. The Microsfot Dynamics ERP and CRM is designed to help any organization acquire and retain customers (Microsoft, n. d). The software enables to set and automate common business tasks including:\r\nEasily access information about business records from one place. chronicle activities, track them, and send e-mail.\r\nGenerate reports.\r\nManage marketing lists.\r\nTrack advertising and marketing campaigns.\r\nSort customer responses to sales and marketing initiatives. Keep detailed notes and an action history for each business record. Microsoft Dynamics CRM as well can run from within Microsoft Office Outlook. On top of the other benefits and functionalities mentioned above, Rhodus and Paris (2013) said that Microsoft CRM and ERP helps th e company in integration by creating one absorb of customer experience, building stronger relationship and creating customer intimacy, change management visibility, provide visibility and access to customer relationship, etc. I believe that Microsoft Dynamics is the go around software solution for the current situation at Bandon Group.\r\nReferences\r\nChen, I, J. and Popovich, K. (2003) Understanding customer relationship management (CRM). People, process and technology. Business process management journal, Vol. 9 No 5. Retrieved from http://cis.csuohio.edu/~ichen/CRM.pdf Kumar, P. (2010). Successful implementation of ERP in a queen-sized organization International journal of engineering intuition and technology. Vol. 2(7), 3218-3224. Retrieved from http://www.ijest.info/docs/IJEST10-02-07-151.pdf Lau, K, L. (2003) Developing successful implementation plan for issues and challenges. Retrieved from http://iacis.org/iis/2003/Lau_ERP.pdf Microsoft (n. d) Microsoft Dynamics CRM 4. 0 User’s Guide. Retrieved from http://blogs.msdn.com/b/crm/archive/2008/07/21/crm-4-0-user-s-guide-now-available-in-pdf-and-word.aspx Rhodus, B. and Paris, E. (2013) CRM & ERP †better together. Retrieved from http://www.bkd.com/docs/webinars/2013/8-21-13-presentation.pdf Schubert, P. (2010) Realizing Benefits from Current ERP and CRM Systems Implementations: An Empirical Study. Retrieved from http://www.uni-koblenz-landau.de/koblenz/fb4/iwvi/agschubert/ take/mate\r\nrialien/bled-23.06.2010 Sumner, M. (2005) Enterprise resource planning. Pearson Prentice hall, f number saddle river, New Jersey\r\n'