Ford Motor

get over Motor Company pic Morten Anders Rosenkrands LUC 2004 put off of contents 1. Introduction2 2. What is the history of the ford Motor Company till instantlyadays? 3 3. Why is the traverse losing market shares in Denmark? 4 4. What fucking ford do to counter act this? 5 5. What are the crosswalk Motor Companies plans for the futurity? 5 6. Conclusion6 7. Literature list7 1. Introduction In the put up 100 eld The fording Motor Company has been a stellar(a) contri s machineceor to the motor industry because of its dedication to create and design motor motorcars for the rising.Today cut through is losing break through on slightly of the markets in Europe and I would equal to find forbidden why? In the following text I would like to go bad what is the history of the ford motor Company at once? Because I think it is important to look digest in age to penny-pinching understand how it all came to be. I would also like to analyze why is cut through losing marke t shares in Denmark? And further much what locoweed hybridizing do to counteract this? To end it all of I am sack to write about what are the Ford Motor Companies plans for the future?This should cover the question why the Ford motor Company is losing out on some of the Markets in Europe. In the text in shit limited down to why is Ford losing market shares in Denmark? Because if I had taken the Ford Motor Company it would curb included separate motor companies like Volvo, Mazda, Lincon, Mercury, Land Rover, Jaguar and Aston Martin, and that would have been to extensive. 2. What is the history of the Ford Motor Company till instantly? It all started in a tiny wagon shop in Detroit staffed with about 10 people.This was the deposit where the second largest motor fraternity in the world had its beginning. The starting car the company ever made was s elder to a Detroit physician. He purchased a sit around A Ford just one month after the company had begun. But due to failure of the model A the company was in trouble and something had to be done so the company lunched the model T which immediately became one of Ford biggest success. After 20 years of labor the model T was taken off the performance discover. At the prison term Ford had sold much than a gazillion model Ts.In 1919 enthalpy Ford and the companies stockholders got in a shake and they demanded that enthalpy Ford was taken of the post as chairwoman of the company. Henry Ford had no choice and then had to leave his company simply the blood stayed in the company because Henry Fords countersign Edsel Ford took over the company. Henry Ford was non company hot seat any more but still played a life-sustaining role in Ford because he was now head chairman. great deal at the time where looking for something more stylish and the model T was not it.So after the proceeds had stooped the company went back and began production of the first model A again because it was a more stylish car but b efore production started it had under gone a vast improvement. In the next 4 years 4,5 million model As rolled of the assembly line. Ford buys Lincon. In the thirties people began to demand more from their cars. They wanted luxury and power and that was merely what Ford gave them with the Mercury, which was a whole new concept for Ford. Ford had now succeeded in becoming a company that made cars for the middle class.Before that Ford was more for the lower classes of society because of the price. Ford had in the previous years been so cheap that standards had fallen. 1945 Henrys son Edsel Ford, Fords president at the time, dies because of a car accident and Henry Ford now has to go back in the seat as Ford Motor Companys president but at that time Henry is old and worn out so after 2 years as president Henrys grand son Henry Ford II becomes president of the company. 2 years later Henry Ford dies as and old man at the age of 83.Edsel Ford remained president until 1960 where he steppe d back and became executive officer until 1980. Edsel Ford dies in 1997. 1979 Ford buys Mazda 1987 Ford buys Aston Martin 1990 Ford buys Jaguar 1999 Ford buys Volvo Today an opposite Ford is at the maneuver wheel of Ford. William Clay Ford junior is the present president and chief operating officer of the company. 3. Why is the Ford losing market shares in Denmark? In the last fit of years there has been a tendency that people more much want cars which are more gas sparing and are cheaper.Ford is forthwith neither. Ford sold in 2002 Jan-Sept 7045 cars to the Danish market. The year after it provided sold Jan-Sept 52271 cars. iodin of Ford main conundrums forthwith is that is does not have a actually good image. People see Ford as a middle class car with low class components and not very good mileage to the liter. One of Fords new(prenominal) problems is that Ford has never gotten very good grades in ncap2 interrogations. This also adds to Fords not so good image. 4. Wha t can ford do to counter act this? Strengths Weaknesses Good production facilities, strong leadership, good image in USA, good Image, quality of their cars, costly for what you get in terms of sales in USA, owns some(prenominal) other car companies in the world, well known quality, brand, Opportunities Threats WAT in Denmark falls, other car manufactures drop the Danish market, Prize of oil rises, WAT rises in Denmark, more car manufactures come in to the Danish market, a serious fault is prepare on Fords cars, From the SWAT analysis it is easy to see what Ford necessarily to do if they want to change their image and cover some more cars. In the future Ford should also try to make their cars a bit cheaper so that the quality of the car and the take to be are hold up. If Ford wants to change their image they should try to have a better-aimed merc handise strategy because today Fords marketing strategy is aimed at a very large group of people. This is not the most trenchant behavior to sell cars they should instead try to focus on more specific groups of people.The problem for the Danish market is just that people in Denmark are very affected by the gas prizes this is why a lot of open fire economic cars are bought today. So if Ford would like to sell more cars they should try to make their cars more gas economic. This I think feature with good marketing scheme could be a very effective way to sell more cars in Denmark. On the other hand Ford could make their cars more luxuries but that would not be glib on the Danish market. 5. What are the Ford Motor Companies plans for the future? Ford Motor Company has in the latest years intensified their inquiry in renewable fuels. What they have come up with is that cars in the future could be driving on atomic number 1. The good thing about hydrogen engine is that the only exhaust it makes is water.So there would be no problems with the harmful foams cars make today. The down side about the hy drogen engine is that the press forward of it is still limited. Ford does not at this time have a plan for when they are going to start producing the hydrogen car but they expect it to be on the streets within 10 years. At the time Ford is desperately stressful to change their slumping image by re-lunching several of their old classic cars. In the last to years Ford has re-lunched 3 of their old classics the Ford Mustang, the Ford Thunderbird and the Ford GT40. By re-lunching these models Ford is trying to relive some of the golden years they had in the 1950s and 1960s.On the American market the cars have been a limited success. Although the thunderbird was named car of the year in 2003 the market is at this time getting a little fatigue of the car and sales have almost stopped completely. pic The problem for Ford in Denmark is just that none of these new re-lunched cars are ever going to be sold on the Danish market. The reason why Ford is not going to sell these cars in Denmark is because the Danish market would never buy that kind of fuel guzzling cars. This is what I think today is one of Ford biggest problems because Ford in reality has to design to diametric cars one for the American market and one for the rest of the world.Almost no other car manufacturer does this they only lunch one model for the wide-cut world. By only lunching one model they can restrain some money on marketing because some adds can be used on the European markets as well as on the American markets. 6. Conclusion From the text it is easy to see that Ford is a great company with a lot of history and traditions. But today history and traditions do not sell cars people have in the latest years seen an increase in oil prizes that have changed the way they look at cars today. From thinking more about quality and volume people have a tendency to want cars that are cheaper and disgust longer on the fuel.This has made it difficult for Ford to compete with the some of the Chinese car manufactures witch have a long line of tradition in making cheap and fuel economic cars. One of the things Ford then could do is to make more fuel economic cars or change their strategy and make cheaper cars so that their current prize and the cars quality match. This is why Ford in the future has plans for hydrogen cars. Ford is also at the moment trying to change their image by re-lunching so of the companies most popular cars from the 1950s and 1960s. 7. Literature list Homepages www. ford. com www. motormagasinet. dk 1 sales numbers from www. transportmagasinet. dk/statestikcenter/bilsalgstal-sept-2003. pdf 2 ncap is a European car test agency where they test cars in crash tests.